Saving Calories, Not Dollars?

In addition to eating better, this month I'm trying to keep an eye on my grocery budget (like many people, I'm sure). I'm starting to wonder if following a healthy diet and spending a reasonable amount on food are mutually exclusive goals. I bought a bunch of produce (fruit for snacks and salad makings), and that alone was about half of my weekly budget, which didn't leave a lot of room for anything else. It's frustrating to think that I might be able to eat more cheaply off the dollar menu at the fast food joint than I can at home or by bringing my lunch to work.

I think part of the problem is that I don't always buy seasonally. What I mean is that, according to what I've been reading anyway, I should buy the fruit that's in season right now (say, citrus) rather than the grapes and cherries I love. But it seems like whenever I buy the things I think I should be eating rather than what I want to be eating, I end up not eating the "shoulds" and going back to the store for the "wants." And clearly that's not saving me any money, not to mention it's incredibly wasteful.

There has to be a compromise somewhere. First off, I'm not advocating visiting McDonald's for lunch and dinner every day (although I might be tempted). I'm willing to perhaps pay a little more to be healthy. I do think there's a way to buy the things I know I'll eat and be smart about it. Buying on sale is a good start, and trying some seasonal produce can't hurt now and then. It seems to me that it eventually comes back to moderation (there's that word again). I can splurge on a healthy item or two I want and know I'll eat, while being careful about my spending on the rest of my groceries. Life's all about trade-offs, I think, and I'm willing to give a little on the grocery budget here and there if it means I'll make good choices about what I'm putting into my body.